# Build Up Labs

> Build Up Labs is an AI-Native Venture Studio and Startup Incubator based in Lisbon, Portugal. Founded in 2015, we build, launch, and grow digital businesses from scratch while also supporting external founders through our incubator program.

## About Us

Build Up Labs operates two complementary business models:

### The Venture Studio
Our internal innovation engine where we:
- Generate and validate business ideas based on market opportunities
- Build MVPs in days or weeks using AI-native development approaches
- Launch products with effective Go-to-Market strategies
- Scale ventures by recruiting founding teams or finding acquirers

### The Incubator
Supporting external founders by helping them:
- Grow faster and make fewer mistakes
- Leverage our experience, network, and resources
- Access mentorship from serial entrepreneurs

## Key Information

- **Founded:** 2015
- **Location:** Lisbon, Portugal (Rua 3 da Matinha, 1950-326 Lisboa)
- **Office:** Based at [HOOD coworking space](https://hood.pt/)
- **Focus:** AI-Native digital product development
- **Contact:** hello@builduplabs.com

## Leadership Team

### Rui Gouveia - Founder and CEO
Serial entrepreneur with a track record of successful exits. Leading the vision at Build Up Labs.
LinkedIn: https://www.linkedin.com/in/ruigouveia/

### Joao Pereira - Partner, EiR and CTO
Tech veteran specializing in scalable architecture and rapid prototyping.
LinkedIn: https://www.linkedin.com/in/jpgpereira/

### Leon Kappner - Operations Manager
Entrepreneur and operations manager with a passion for supporting amazing founders.
LinkedIn: https://www.linkedin.com/in/leonkappner/

## Portfolio Highlights

Build Up Labs has built and invested in 18+ ventures across various categories:

### Successful Exits
- **'NVY Life** - Curated content and product discovery (Exit to L'Oreal)
- **Tap My Back** - B2B employee recognition and feedback software
- **Team Survey** - B2B employee survey platform
- **F*ck Marry Kill** - B2C social party game and dating platform
- **Are We There Yet** - B2C countdown timer application

### Active Ventures
- **Ask Cory** (askcory.ai) - AI-powered marketing plan creation and execution
- **Kiss My Score** (kissmyscore.com) - Social football score prediction game
- **Grants Finder** (grantsfinder.eu) - EU grants discovery platform

## Products and Services

### For Entrepreneurs
- Startup incubation program
- Mentorship from serial entrepreneurs
- Access to network and resources
- Office space at HOOD coworking

### Startup Tools
We build free tools for early-stage founders:
- [Equity Split Calculator](https://startuptools.builduplabs.com/equity-split-calculator/): Calculate fair equity distribution among co-founders based on contributions
- [Fundraising Simulator](https://startuptools.builduplabs.com/funding-simulator/): Model your funding rounds and understand the impact on your cap table and potential exit scenarios.
- [SaaS Unit Economics Simulator](https://startuptools.builduplabs.com/saas-unit-economics-simulator/): Calculate your funnel metrics and compare against industry benchmarks
- [Idea Validation Framework](https://startuptools.builduplabs.com/idea-validation-framework/): Validate your business idea or product with our proven framework. Stop failing.
- [AI Marketing Assistant](https://startuptools.builduplabs.com/ai-marketing-assistant/): Meet Cory, your AI marketing co-founder. Generate comprehensive marketing strategies and tactical plans in minutes.

Visit: https://startuptools.builduplabs.com

## Methodology

Our AI-Native approach includes:
1. **Idea Validation** - AI-assisted market opportunity identification
2. **Rapid Building** - MVP development in days/weeks using AI tools
3. **Strategic Launch** - Data-driven Go-to-Market execution
4. **Scale or Exit** - Team recruitment or acquisition pathways

## Digital Properties

- Main Website: https://builduplabs.com
- Incubator: https://incubator.builduplabs.com
- Startup Tools: https://startuptools.builduplabs.com
- LinkedIn: https://www.linkedin.com/company/build-up-labs/
- Twitter/X: https://x.com/build_up_labs

## Sitemap

- [Home](https://builduplabs.com/)
- [Venture Studio](https://builduplabs.com/#studio)
- [Portfolio](https://builduplabs.com/#portfolio)
- [Team](https://builduplabs.com/#team)
- [Startup Tools](https://builduplabs.com/#tools)
- [Contact](https://builduplabs.com/#contact)

## Contact

For inquiries about the Venture Studio (investors, corporates, universities, entrepreneurs):
Email: hello@builduplabs.com

For startups and founders interested in the Incubator:
Visit: https://incubator.builduplabs.com

## XML Sitemap

https://builduplabs.com/sitemap-index.xml